Selected Work · Jupiter, Florida · Est. MMII

WORK.

BEHIND EVERY PROJECT IS SOMEONE WE BELIEVE IN.

Every project below started as a conversation about them, who they are, what they want, and where they’re headed. We just did the listening first, then the work. So this page belongs to our clients as much as it does to us.

Print campaign work for four Las Vegas residency productions, the kind of shows where the poster on the wall has about one second to be as astonishing as what’s behind the curtain. Big rooms, big type, no second chances.

For the Cleveland Clinic Lou Ruvo Center for Brain Health in Las Vegas, we designed the center's magazine, New Thinking, three years running. We also made the pieces around it: donor event invitations, a cycling jersey, holiday cards, and the brand for the Keep Memory Alive Event Center. One of the most trusted names in medicine, and now close to our home: Cleveland Clinic is in Stuart, Florida, too.

A surgical center in Las Vegas that we still look after today. The logo is drawn by hand: a saguaro cactus under a desert sun. Even a surgical center gets to have a personality.

The world's number one hip-hop brand at the time, home to Nicki Minaj, Lil Wayne, and Drake. We designed the new YMCMB Audio site and built the launch around it: the YMCMBYOU and YMCMBUNIFIED campaign, the YMCMB360 Experience, and a shopping portal for their new audio products, all inside the label's established brand guidelines.

An editorial illustration series for a sports-medicine consultant, engraved line, bold condensed type, red and black on ivory. Medicine is complicated; the artwork's job is to make it feel graspable without dumbing it down.

Before the apps, the marquee did the selling. We designed the food court signage for eight Las Vegas properties: MGM Grand, Mandalay Bay, Flamingo, Luxor, The Venetian, Monte Carlo, New York-New York, and the Harmon Building at CityCenter. Logos for the restaurants inside them, too, from Bonanno's New York Pizzeria to the Smoothie Bar. Giant flavor at architectural scale, built to stop a walking crowd mid-stride and make it hungry.

Some logos are built on a grid. This one was drawn by hand: the top hat, the cane, the serpent curled around it, and every letter of the name. A character with a personality, made for a shoppe with one of its own. Years before a boxing girl picked up a shark, this was already the way we did it.

A hotel stay is a hundred small moments, and Four Points wanted every one of them to feel considered. We developed a series of on-property materials that reminded guests, gently and with a wink, what the brand had waiting for them: complimentary coffee and tea all day, local craft beers on tap. Guest experience, raised one small sign at a time.

The home base for Victor Hugo Castro Assaf, adaptive CrossFit champion, built to carry a story that never needed embellishing. But our favorite part of this project isn’t the website. It’s what happened around it.

A ship’s patch for the Twisted Turtles, our home waters, stitched: a sea turtle front and center, the Jupiter lighthouse rising behind it, palms on both flanks, and ‘Be Prepared’ on the banner. Local kids, local light, local work. Some pieces in this portfolio crossed oceans; this one just crossed the inlet, and it might be our favorite.

Fifteen years of work with the Council for a Better Nevada. We designed their annual reports and turned hard state data into custom infographics people could actually read. This chart is one of them: a whole state, drawn as a mountain range. We look after their website today.

Inside the World Famous Gold & Silver Pawn Shop in Las Vegas, we designed the signage for an enter-to-win campaign. The job was simple: turn tourists into leads. The offer was the one thing every visitor wanted, a chance to meet the stars of the show.

A boutique hotel in San Diego's Little Italy with a sense of humor. We wrapped their vans, one of them as a rolling Starry Night ('VAN GO'), and made the posters to match, including one that just says 'Get a room.'

The restaurant inside the Four Points in San Diego needed a brand. It got an elephant in a plaid tie, and a menu with a voice: 'Who am I kidding? I could eat all this.' The brand's own words for itself: Calm. Cool. Connected.

A brand launch for the country's leading communications provider to convention centers and hotels. We built the name, the logo, and the materials to be fun on purpose, in an industry that is not. The goal, from the client's own brief: pieces that end up in front of decision makers, not in the trash.

This one is ours: the brand, the website, the creative, the design. We ran it through the same filter as every project on this page, because we only work with people we believe in, and that rule does not bend just because the client is us. So we believed first. Then we listened. Then we got to work. This site is what came out.

Also In The Family Album

Mercedes-Benz of Henderson · YMCMB · The Apothecary Shoppe · Glassdoor San Diego

Your Name Could Be Up Here

Let's Talk About You.

Every piece of work on this page started the same way, with us asking about them. Tell us who you are and where you’re headed, and we’ll take it from there.